In order for you to be an influence master you need to know what influence really is. One of the mistakes that a lot of people make is that they think that influence and persuasion are the same thing. This is not the case. Persuasion is an element of influence and is often used as part of the process of influencing others. But it is not the same as influence. The most important difference between influence and persuasion is that with persuasion you use a specific set of tactics to get people to do what you want. Influence is much more than this. It is your presence in the world. When you become an influence master you will have something called “conversion” with others. This is different to the “compliance” that persuasion tactics bring.