Over the last decade, sustainability became more and more important for companies and consumers, as the focus on the ecological footprint of products and companies, as well as the social conditions, is increasing.

By evaluating the product announcements of the S&P 500 companies, in terms of the classic types of innovation and the social and green innovation characteristics, during the observation period from 2008 to 2018, this book aims to establish a relationship between the innovative power of sustainable products and the companies profit.