<p>New strategies in international business <br/>Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research. <br/>Taking these changes into consideration with a close look at developments in China, the authors of this work offer tools for proper reflection, both for jobs in fashion and in other markets. <br/>This publication is not exhaustive, but it aims to highlight today’s events in a dynamic, forward-looking way so that the reader can make informed decisions giving them the keys to prepare their sales development well and make it a real success, based on the following three subjects: <br/>- What is fundamental in merchandising and distribution <br/>- What is shaking up all organizations today <br/>- What we should be foreseeing in coming months<br/><br/><br/>ABOUT THE AUTHORS<br/><br/><b>Caroline HUANG</b>, a former student of La Fabrique and SupdePub, passionate about fashion/design and digital, has succeeded in combining these two worlds in BtoB or BtoC retail experiences as well as in the design of showrooms/shops, their e-commerce extensions and marketing communication, while managing to express her dual French and Chinese culture.</p><p><b>Alexandre BAQUET</b>, expert in merchandising and international sales techniques. After 20 years in a major beauty group, with sales, marketing, financial and merchandising responsibilities worldwide, he created ABRA RETAIL, his own merchandising solutions consultancy, and shares his expertise in companies and specialised schools.<br/></p>