One hundred million Americans are supposed to have attended the movies in 1928. This mass movement has something of the portent of an irresistible tide welling up and over and into the dark caverns and galleries of a rocky ocean shore, receding only to renew the surge again and again. But with this difference: each human unit of this vast movie tide is swept out from the dark cavern just a little different than when it was swept in. All America, indeed all the modern world, is thus ceaselessly played upon by the ebb and ?ow of sight and sound. No one can fail to be deeply impressed by the immense power of this new Warwick in the modern state, helping to form and mold and strengthen the interests, Opinions, and ambitions of the voting masses.