The aim of this book concerns the ability to negotiate.
A negotiation is a resolution of conflicts, before we begins our careers, we learn to negotiate.
Some people are capable of getting their needs met more easily than others.
In the world of business, negotiating skills are used to negotiate a salary or a promotion, to secure a sale, or to form a new partnership.
Negotiating is often referred to as an "art".

In the business world, everything is negotiable and important, but it will also help you achieve your goals in everyday life.