As humans we are all affected by limiting beliefs, self-doubt, and dare I say it – self-pity. Women seem to suffer more than men from these negative emotions. We procrastinate. We day-dream. We make sacrifices. The book aims to dispel such notions as “I know nothing about finance”, “I am the victim” and “I not able to...” and to instead inspire self-confidence, assertiveness and a sense of security so that women can reach their potential.