It is not uncommon for people to fall in love with their close friends. However, if you've fallen in love with one of your friends, releasing the same friend can be challenging. There is no way to guarantee a change in someone else's feelings, but there are things you can do to increase the likelihood that a friend will fall in love with you. For example, advising on your emotions, leaning on a shoulder, and knowing when to step down can encourage your friend to look at you in a more romantic context.