<b>The must-read summary of Rob Adams' book: "If You Build It Will They Come?&nbsp;Three Steps to Test and Validate Any Market Opportunity".</b><br><br>This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps: figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days); reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days); follow through and blast into the market by using the data you’ve gathered to launch, market and sell your product the smart way (7-8 days).&nbsp;He takes the reader through specific steps in the process, and the questions an entrepreneur should ask.&nbsp;<br><br><b>Added-value of this summary:&nbsp;</b><br>•&nbsp;Save time&nbsp;<br>•&nbsp;Understand the key concepts&nbsp;<br>•&nbsp;Increase your business knowledge&nbsp;<br><br><b>To learn more, read "If You Build It Will They Come?" and discover a blueprint for savvy, common sense investment.<br></b>