<b>The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".</b><br><br>This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.<br><br><b>Added-value of this summary:&nbsp;</b><br>• Save time<br>• Understand key concepts&nbsp;<br>• Increase your business knowledge&nbsp;<br><br><b>To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.&nbsp;</b>