<b>The must-read summary of Terri Sjodin's book: "Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You".<br><br></b>This complete summary of the ideas from Terri Sjodin's book "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximise the impact of that small message and benefit from the “elevator effect”.<br><br><b>Added-value of this summary:<br></b>•&nbsp;Save time<br>•&nbsp;Understand key concepts<br>•&nbsp;Expand your knowledge<br><br><b>To learn more, read "Small Message Big Impact" and discover how the key to selling more is saying less.</b><br>