<b>The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business".<br><br></b>This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.<br><br><b>Added-value of this summary:</b><br>• Save time<br>• Understand the key concepts<br>• Expand your business knowledge<br><br><b>To learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.</b><br>