<b>The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business".<br><br></b>This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward, while those that develop me-too products will forever be doomed to compete in aggressive and marginal-value marketplaces. In this book, the author explains that creative thinking is not a random process and can be understood and applied consistently and rationally. This summary will teach you how the mind works so that you can work with the mind to come up with new creative ideas.<br><br><b>Added-value of this summary:<br></b>• Save time<br>• Understand key concepts<br>• Expand your knowledge<br><br><b>To learn more, read "The Ideafisher" and discover the key to creative thinking that will take your business to the next level.</b><br>