<b>The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".<br><br></b>This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organisations they do business with so that the outcome is a compelling experience rather than a mere transaction. In his book, the author explores six major areas in which this business-to-consumer disconnection frequently occurs and how you can bridge the gap. This summary is a must-read for any business owner who wants to ensure that customers form a connection with the company and come back again and again.<br><br><b>Added-value of this summary:<br></b>• Save time<br>• Understand key concepts<br>• Expand your knowledge<br><br><b>To learn more, read "What Customers Really Want" and discover the key to connecting with your customers and providing a great customer experience.</b><br>