Summary: What the Customer Wants You to KnowReview and Analysis of Charan's Book. E-book. Formato EPUB - 9782511022337
Un ebook di Publishing BusinessNews edito da Business Book Summaries, 2014
- € 4.99
The must-read summary of Ram Charan's book: "What the Customer Wants You to Know: How Everybody Needs to Think About Sales Differently".
This complete summary of the ideas from Ram Charan's book "What the Customer Wants You to Know" reveals that the traditional sales process is broken. Customers today have so many choices that if all you focus on is price, the only thing you can do is keep lowering your prices until it gets to a stage where you’re not making enough money to stay in business. In this book, the author explains that a new approach to selling is needed, called "value creation selling". This summary demonstrates what this approach entails and how you can use it to develop customer relationships that deepen over time and make it difficult for customers to switch to someone else.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "What the Customers Want You to Know" and discover the key to attracting and retaining customers in today's overcrowded marketplace.
Informazioni bibliografiche
- Titolo: Summary: What the Customer Wants You to KnowReview and Analysis of Charan's Book. E-book. Formato EPUB
- Autore: Publishing BusinessNews
- Editore: Business Book Summaries
- Data di Pubblicazione: 12 Novembre '14
- Formato: EPUB
- Protezione: Filigrana digitale
- ISBN-13: 9782511022337