<b>Public relations is essential for any business that wants to build a strong reputation and reach its target audience. </b>But with so many different channels and strategies to choose from, it can be difficult to know where to start.<br />This book will provide you with a comprehensive guide to public relations, covering everything from social media and community relations to building industry authority and hosting business events. You&#39;ll also learn how to boost your internal PR strategy, improve media relations, and create a crisis management plan.<br /><b>Whether you&#39;re a small business owner or a seasoned marketing professional, this book will give you the tools and knowledge you need to succeed in public relations.</b>