The managers of newspapers, farm journals, trade and professional periodicals, and of great commercial and industrial enterprises also, find it increasingly difficult to obtain men and women who are competent to write concise, simple, correctly spelled English. Moreover, in striving for the sensational or so-called popular form of presentation too many forget the importance of accuracy, and so give evidence and conviction to the charge of carelessness, or worse, so frequently lodged against news papers and magazines. Vocabularies burdened with trite, shopworn phrases are the despair of employers in every publishing house, whether the product be a news paper, a farm journal, a magazine, or books.