The business world we deal in changes dramatically every second.<br />Globalization, new business connections and partnerships, terrorism, interest rates, research and development operations, customers&#39; behaviour and all other problems have a huge impact on doing business.<br />For each entreprenour/manager, economic environment engenders more opportunities nowadays than never before but it also makes it more challenging.<br />If you wanted to succeed in growing your business and reaching new markets and potential customers, you would need to develop new skills, especially by using online marketing.<br /><br />After reading this book you will mainly know:<br /><br />*What were the main phases and processes during business environment development<br />*What has changed in customers&#39; behaviour and how to turn the changes into competitive advantage<br />*How to act in online environment so as to achieve your goals<br />*Details about the transition from traditional marketing to online marketing<br />*How to assest your company in order to obtain an objective conclusion<br />*All you need to know about online marketing<br />*How to develop and maintain a website without being a professional<br />*How to choose online marketing tools according to your specific business needs and create the best mix:<br />-Social media marketing<br />-Website marketing<br />-E-mail marketing<br />-Search engine marketing<br />-Bonus: Search engine optimization<br />*How to adjust inside online marketing development by using relevant metrics<br /><br />My book comes with an embedded case study which will help you understand how to apply all this theoretical knowledge within your business.