Running a dental practice is becoming increasingly difficult: what once worked is no longer enough, because it is no longer enough to simply be a good dentist. A dental practice is essentially a company: the doctor is an entrepreneur who manages coworkers and clients on a daily basis. Today there are many activities to know: from marketing to finance, from the selection of personnel to training. Dr. Beretta, a professional in his sector, will give you all the tools you need through practical ideas and simple tips to turn your studio into a successful business and help you increase your turnover and your profits.