The Advertising & Related Service Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the45 Products / Services listed. The Products / Services covered (Advertising & related services Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic & Current Balance Sheet, Financial Margins and Ratios) Data is provided for about 100 countries.

Total Market Values are given for45 Products/Services covered, including:

ADVERTISING + RELATED SERVICE REVENUES

1. Advertising & related services Lines
2. Mailing lists, rental or sale
3. Market research & public opinion polling services
4. Market research services
5. Public opinion polling services
6. Advertising agency services (Integrated)
7. Advertising creative services
8. Public relations services
9. Public relations services: Full public relations services
10. Public relations services: Media relations services
11. Public relations services: Crisis management services
12. Public relations services: Lobbying services
13. Public relations services: Event management services
14. Public relations services: Development/fundraising services
15. Media planning &/or buying services
16. Display advertising services
17. Leased display advertising media space, large format
18. Leased display advertising media space, transit
19. Leased display advertising space, street furniture & other urban fixed
20. Leased display advertising media space, other
21. Direct mail advertising services
22. Direct mail advertising services: Full direct mail services
23. Direct mail ad serv: Concept dvlpmt-Direct mail ad campaign serv
24. Direct mail advertising services: Mailing list support services
25. Direct mail ad serv: Print serv for direct mail ad materials
26. Direct mail advertising services: Letter shop services
27. Sales promotion services
28. Direct marketing services
29. Signs, custom fabrication, incl banners/a-frame/neon/outdoor/etc.
30. Media monitoring & analysis services
31. Fulfillment services
32. Distribution of advertising materials, other than by mail
33. Coordination of production & delivery of premiums (ad specialties)
34. Display lettering services (sign painting)
35. Other services related to advertising
36. Media representation services
37. Media representation serv: Sale of ad space in print media
38. Media representation serv: Sale of advertising time on television
39. Media representation services: Sale of advertising time on radio
40. Media repr serv:Sale-Ad space in media oth than print/TV/radio
41. Merchandise sales
42. Sales of merchandise, not specified by type
43. All other receipts
44. All other operating receipts


There are 188 Financial items covered, including:

Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation,Trading Profit,Assets (Intangible, Intermediate + Fixed), Capital Expenditure, Retirements, Stocks, Total Stocks / Inventory, Debtors, Maintenance Costs, Services Purchased, Current Assets, Total Assets, Creditors, Loans, Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Employees, Process Costs, Total Input Supplies / Materials + Energy Costs, Employees Remunerations, Sub Contractors, Rental & Leasing, Maintenance, Communication, Expenses, Sales Costs + Expenses, Premises, Handling + Physical Costs, Distribution Costs, Advertising Costs, Product Costs, Customer + After-Sales Costs, Marketing Costs, New Technology + Production, R + D Expenditure, Operational Costs.
/.. etc.