HAPPY CUSTOMERS shows you irrespective of the industry you operate in and the size of your business &ndash; whether a big global enterprise or a small business &ndash; the invaluable insights for generating excellent results year after year via exceptional service to your customers.<br />This book was inspired through personal experiences from individuals and insights gleaned through study. It helps you develop the &ldquo;skills&rdquo; required to be a competent &ldquo;customer relationship manager&rdquo; thereby engendering continuous growth and also helping you to avoid customer relationship management (CRM) blunders. Happy Customers is packed with real life examples and doable strategies for immediate maximum benefits.<br />This is a required text not only for CRM professionals, business owners, directors, founders or independent professionals, but also for anyone who desires to grow his or her &ldquo;enterprise&quot; through creating lingering customer pleasant experiences.