<b>What is Attention Economy</b><br />The treatment of human attention as a limited commodity and the application of economic theory to the resolution of a variety of information management issues are the two main components of the attention economics approach to the management of information. This is what Matthew Crawford has to say about attention: &quot;Attention is a resource-a person has only so much of it.&quot; This concept is expanded upon by Thomas H. Davenport and John C. Beck, who state that attention is defined as the mental engagement that is focused on a specific piece of information. We become aware of certain things, we focus our attention on a specific set of things, and then we decide whether or not to take action.<br /><b>How you will benefit</b><br />(I) Insights, and validations about the following topics:<br />Chapter 1: Attention economy<br />Chapter 2: Economics<br />Chapter 3: Ronald Coase<br />Chapter 4: Environmental economics<br />Chapter 5: Free-rider problem<br />Chapter 6: Externality<br />Chapter 7: Market failure<br />Chapter 8: The Nature of the Firm<br />Chapter 9: Index of economics articles<br />Chapter 10: Transaction cost<br />Chapter 11: Behavioral economics<br />Chapter 12: Law and economics<br />Chapter 13: Coase theorem<br />Chapter 14: Pigouvian tax<br />Chapter 15: Information overload<br />Chapter 16: Theory of the firm<br />Chapter 17: Armen Alchian<br />Chapter 18: New institutional economics<br />Chapter 19: Property rights (economics)<br />Chapter 20: Digital marketing<br />Chapter 21: Willingness to accept<br />(II) Answering the public top questions about attention economy.<br />(III) Real world examples for the usage of attention economy in many fields.<br />(IV) Rich glossary featuring over 1200 terms to unlock a comprehensive understanding of attention economy. (eBook Only).<br /><b>Who will benefit</b><br />Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of attention economy.