<b>What is Behavioral Economics</b><br />Behavioural economics is the study of the psychological, cognitive, emotional, cultural, and social aspects that are involved in the decisions that individuals or organizations make, as well as the ways in which these decisions differ from those that are implied by classical economic theory.<br /><b>How you will benefit</b><br />(I) Insights, and validations about the following topics:<br />Chapter 1: Behavioral economics<br />Chapter 2: Cognitive bias<br />Chapter 3: Bounded rationality<br />Chapter 4: Homo economicus<br />Chapter 5: Sunk cost<br />Chapter 6: Daniel Kahneman<br />Chapter 7: Amos Tversky<br />Chapter 8: Prospect theory<br />Chapter 9: Decision theory<br />Chapter 10: Loss aversion<br />Chapter 11: Status quo bias<br />Chapter 12: Endowment effect<br />Chapter 13: Richard Thaler<br />Chapter 14: Mental accounting<br />Chapter 15: Libertarian paternalism<br />Chapter 16: Choice architecture<br />Chapter 17: Nudge (book)<br />Chapter 18: Heuristic (psychology)<br />Chapter 19: Cognitive bias mitigation<br />Chapter 20: Eldar Shafir<br />Chapter 21: Debiasing<br />(II) Answering the public top questions about behavioral economics.<br />(III) Real world examples for the usage of behavioral economics in many fields.<br />(IV) Rich glossary featuring over 1200 terms to unlock a comprehensive understanding of behavioral economics. (eBook only).<br /><b>Who will benefit</b><br />Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of behavioral economics.