Fashion Can Be Found In Every Type Of Business. E-book. Formato EPUB - 9791222457383

The status of successful fashion stores is current. We're not talking about the newest fashion shows in Paris or Milan. Certainly not! Latest merchants, by our definition, are stores that stock the most recent items as soon as clients begin making large purchases. What we're talking about is mass fashion, not luxuries that appear nice (but are typically out of the ordinary) and are only available to a select group of people. those extravagances Fashion can be a powerful sales force across all sales channels - the position of Best can actually push product limits (see figure 5.1).
Fashion can be found in every type of business, from the grocery store to the hardware store. Do you require proof? Krispy Kreme is one of America's most popular stores today; their product is unmistakably classic - doughnuts. Apart from a highly seductive 'decadent' product category, we still consider Krispy Kreme stylish. They brought donuts to retail, with consumers queuing up to the entrance as hot donuts exited the production line one by one. The old, unhealthy doughnut has become one of the hottest fashion things in recent years because to a combination of nostalgia, a wonderful product, and excellent public relations. several years ago The inauguration of a Krispy Kreme outlet in the Harrods luxury chain in London was an incredible event for us. The Krispy Kreme "Hot Donuts" sign currently hangs at one of the world's most opulent establishments. We sat in Harrods' grand ballroom, sipping champagne and eating hot doughnuts. How fascinating!
We frequently discuss the importance of fashion in businesses where the term is unfamiliar. We constructed Pavilions, one of the first fashion-oriented supermarkets, alongside Vons (now part of Safeway), and it is still a great success in the retail business. Pavilions was one of the first supermarkets to provide sushi counters, supermarket bakeries, prepared meals, homewares, speciality and gourmet cuisines, as well as a diverse selection of merchandise. various items that we frequently find in modern retailers