Branding for companies that provide services to other companies (Business to Customer). The reason is simple: B2C brands are more well-known than B2B brands because B2C brands are more exclusive and particular. Even if you work in B2B, you may not be aware of B2B brands in other industries. However, I continue to utilize well-known B2B brands. Some of those companies became so well-known that when I informed them they were B2B businesses, they were taken aback.<br />Intel is a good example of a B2B company. This is the real deal. To whom does Intel sell its goods? They make money by selling to other businesses. Intel sells its goods to a number of computer makers rather than directly to consumers. FedEx is a B2B company as well. Many people&#39;s eyes opened in amazement once more. Who makes use of FedEx&#39;s services? Consumers or businesses? The majority of them are enterprises. Is it possible that the last time you used FedEx was to send a personal box or to send something for work? Similarly, Hyflux is a B2B brand, but it is so well-known that I still use it to illustrate branding concepts when necessary. Caterpillar is a true B2B brand that sells construction equipment to other businesses, but I&#39;ve used it to demonstrate several important points since it&#39;s so well-known.<br />A mix of B2B and B2C brands are utilized to demonstrate naming ideas throughout the book. Because most people don&#39;t catch many B2B situations, I utilize numerous B2C brands to explain concepts of branding, distinction, and even how naming convention, even if I specialize in B2B branding. For example, if you&#39;re a B2B firm that makes windshields for vehicle manufacturers, you&#39;re already in the industry, but you may not be aware of other B2B companies since you don&#39;t interact or utilize their products and services.<br />&nbsp;