It&#39;s important to have a destination in mind and a route to get there. For Bob Wilson, a business expert, who assists small and medium-sized businesses with their banking needs, a business plan serves this purpose. Accurate evaluation of risks and opportunities is critical to the task. There will be a lot of people who may want to review your plans, but Wilson stresses that the main purpose is for yourself: &quot;It will be your guidebook on how to reach where you are going.&quot;<br />Having a written business plan helps a company&#39;s owner think through and comprehend their business&#39;s challenges. When contrasted to a long term strategy, this is the short term 12-month plan. Wilson explains that the shorter term allows for better accuracy in executing the action tasks to attain the key objectives. For example, buying a complementary company, establishing new and innovative products, and franchising can all be considered as ways of &quot;expanding the business.&quot;<br />A company plan would be incomplete without an understanding of the competitors. According to Stoney, in order to be competitive, you must know what your competitors are charging and what their service levels are like. There may be additional activities your organization should engage in as a result of these findings. Your own company or the industry you work in may have a need that you can fill.&quot;<br />An advisory board can also be beneficial to a business owner. With an advisory board, the business owner surrounds himself with experts in a variety of sectors, and it becomes his touchstone on a go-forward basis,&quot; Stoney adds, noting that many business owners lack this kind of support network. In addition to increasing accountability for the business plan, an advisory board can also assist in identifying additional measures to be taken.It&#39;s important to have a destination in mind and a route to get there. For Bob Wilson, a business expert, who assists small and medium-sized businesses with their banking needs, a business plan serves this purpose. Accurate evaluation of risks and opportunities is critical to the task. There will be a lot of people who may want to review your plans, but Wilson stresses that the main purpose is for yourself: &quot;It will be your guidebook on how to reach where you are going.&quot;<br />Having a written business plan helps a company&#39;s owner think through and comprehend their business&#39;s challenges. When contrasted to a long term strategy, this is the short term 12-month plan. Wilson explains that the shorter term allows for better accuracy in executing the action tasks to attain the key objectives. For example, buying a complementary company, establishing new and innovative products, and franchising can all be considered as ways of &quot;expanding the business.&quot;<br />A company plan would be incomplete without an understanding of the competitors. According to Stoney, in order to be competitive, you must know what your competitors are charging and what their service levels are like. There may be additional activities your organization should engage in as a result of these findings. Your own company or the industry you work in may have a need that you can fill.&quot;<br />An advisory board can also be beneficial to a business owner. With an advisory board, the business owner surrounds himself with experts in a variety of sectors, and it becomes his touchstone on a go-forward basis,&quot; Stoney adds, noting that many business owners lack this kind of support network. In addition to increasing accountability for the business plan, an advisory board can also assist in identifying additional measures to be taken.