It is hoped that the undoubted merit of a large number of the carefully selected examples given in this book will persuade architeé'ts in general that the shop-front has infinite possibilities of good architectural treatment. It may also help commercial men to understand the qualities that make an artistic and effective front. It is desirable that the shop-keeper should realize that with a general public gradually becoming more appreciative of what is not commonplace or vulgar in design, it behoves him to make his shop-front architecturally interesting and attractive.