This book has been written for the sole purpose of presenting in a simple and straightforward manner the most modern and most effective practices in life under writing. The underlying plan of this book follows very closely the course in Practical Salesmanship given by the writer while Director of the School of Life Insurance Salesmanship at the Carnegie Institute of Technology, Pittsburgh, Pennsylvania. A careful reading and study Of the book will show very clearly the underlying theory of the strategy of selling. However, the major emphasis is placed upon selling suggestions, selling plans, and methods of pro cedute which have proved highly successful in life underwriting. The book may be used as a textbook in schools of life insurance salesmanship, in the weekly meetings of local agencies, and as a basal or reference text in correspond ence courses. Also, the writer has constantly had in mind another group of readers and users-the men who are selling life insurance every day and who do not have the opportunity of obtaining help, other than that which they can give themselves.