The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan <br/><br/>It will enable you to:<br/>-Systematically select and plan the entry into new international markets; <br/>-Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;<br/>-Put together a sound line of reasoning from strategy to implementation.<br/><br/>This book provides you with: <br/>-An Export Planning – Model: a framework to develop your International Marketing Plan;<br/>-4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;<br/>-10 steps and 5P’s for export which can be used as a toolkit;<br/>-A checklist to review whether you are ready for export;<br/><br/>“The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” <br/>A book for practitioners and thinkers; students and managers.