Google My Business, now known as the Google Business Profile enhanced as a free service that helps small businesses manage their online presence. It allows them to create a Google Business profile page, which is a dedicated page for their business on Google Maps , Google search and other google products all together in one place<br />Google, and the pandemic has made GMB into the most important local marketing tool for SMBs and multi-location brands. The search engine has easily retained its position as the most popular search engine in the world, with over 92% of the search market share, and it is only growing.<br />Therefore, it is vital for businesses to optimize their sites for Google search.<br />For all businesses , business profile is an essential part of any business&#39;s online presence and is often the first place customers look for up-to-date information about your company. In the age of Covid-19, this is more true than ever, they&#39;re going to Google your business&#39;s name and check the right-hand panel for the information they need.<br />Creating, authenticating, and correctly optimising your business account is a priceless opportunity, which is why you should make use of it to the maximum and here with ; Google My Business 4.0.Training Guide<br />this book is the 4th book in a series under the same title,of which we maintain the same will assist every business to enhanced their Google Business Profile<br />In each chapter of the guide, we&rsquo;ll cover a different topic, you should have a foundational understanding of what Google My Business is and how to use it to gain more visibility in local search for your, or your client&rsquo;s business.<br />Using the strategy and information provided in our Mastery Guide, you will master the essentials of claiming and optimizing an effective GMB listing that will get you top rankings.<br />Throughout the guide, keep your eyes peeled for top tips, expert advice, and recommended resources.<br />This course additional some of the recent critical update including :<br />-Latest features and updates to Google My Business<br />-How To Add Keywords To Google My Business Profile?<br />-What are GMB Insights and Analytics and How to use them?<br />-How to create them and tips for creating winning Google My Business Posts<br />- Tips for Practitioner Listings in the profile<br />-What are the big mistakes to avoid with Listings and how to fix them<br />-What is Google Knowledge Panel, how to create it and edit it.<br />- Why are Google Reviews Important, How to Track them, how to respond to them.<br />-Business Case studies<br />And so much more!<br />The events of the past year have catapulted GMB into the digital marketing spotlight.<br />&bull; Every month an average business gets 59 actions from GMB listing &amp; 49% of the business gets 1,000+ views monthly.<br />&bull; Eighty-six percent of people look at the location of a business through Google Maps (Backlinko, 2020).<br />&bull; Businesses enjoyed a 61 percent increase in calls from January to July 2020 thanks to their listing (Small Business Trends, 2020).<br />&bull; More than 5 percent of views on its page result in a conversion (Search Engine Journal, 2019).<br />&bull; Mobile queries centred around &ldquo;where to buy&rdquo; and &ldquo;near me&rdquo; keywords increased by over 200 percent in the last two years.<br />Amid the Covid-19 pandemic, it&#39;s more crucial than ever that you utilize and optimize GMB to display accurate, updated information about your business.<br /><br />Using the strategy and information provided in our Mastery Guide, you will master the essentials of claiming and optimizing an effective GMB listing that will get you top rankings.<br />So, consider getting our comprehensive and up-to-date guide jam loaded with the latest and best-in-the-industry knowledge about GMB.