Evidence of this ambition was the decision to rename the company International Business Machines, even though at that time its market was only limited to the United States. With this name, Watson not only wanted IBM to appear like that but to be exactly what he wanted the company he ran to be, and he insisted that his salespeople be Always neat in elegant black outfits. It was he who established a corporate culture that sets IBM apart from other companies to this day.<br />IBM employee loyalty is founded not only on generous sales commissions, but also on a culture that binds the company&#39;s employees together like a sports team or a family. family. Along with Henry Heinz and William Wrigley, Watson became one of the people who revolutionized the way employees were treated. IBM was one of the first companies to offer its employees life insurance, retirement benefits, and paid vacations, as early as the mid-1930s.<br />At the same time, IBM has also built close relationships of trust with its customers, and their largest customer is the US government. IBM was able to stay afloat and grow steadily during the severe economic downturn of the 1930s thanks to a contract with the US government to maintain domestic hiring rates as part of the Act. Social Security in 1935. Two years later, the Wage-Hour Act (which required American companies to regulate wages and working hours) brought a large contract to IBM. This also led to research into more advanced machines, with products - such as the electronic calculator (1947) - creating a historical link between the IBM tabulator company and computer giant IBM.