The ultimate purpose of life is to be who we are and who we can be. Stevenson, Robert Louis It takes an inside job to be a successful salesperson. It is up to you to begin that task. When it comes to selling, your traits, not your product expertise and sales abilities, are more significant than the product or service you sell. In reality, your personal attributes account for 80% of the sale's success. This is clearly illustrated by the fact that even in a down market, there are merchants who accomplish large sales with pricey, competitive items. Those that sell unique items in a single market vibrant school, on the other hand, only make a small profit.