Make Customers Surprise. E-book. Formato EPUB - 9791222467269
Un ebook di Mixer Marcus edito da Marcus Mixer, 2023
- € 9.49
In my first piece, I discussed the differences and contrasts between business and brand. Because they lack a compelling idea, many Singaporean enterprises, although being world-class in terms of operations, are essentially businesses rather than brands. Everyone's mind is on it. Customers purchase items from these businesses because they are less expensive. Brands are intangible; they live in the minds of customers as concepts. You already have a powerful brand if it is intimately linked to a concept. Otherwise, you're just running a company. It's no longer enough to own a firm; whatever you have to offer, your rivals have as well. These rivals (of which there are a few) will be able to provide a superior product or service for less money over time. You need a brand to survive in today's hyper-competitive environment. You need a strong brand to succeed despite the continual barrage of competition.
Informazioni bibliografiche
- Titolo: Make Customers Surprise. E-book. Formato EPUB
- Autore: Mixer Marcus
- Editore: Marcus Mixer
- Data di Pubblicazione: 30 Ottobre '23
- Formato: EPUB
- Protezione: nessuna
- ISBN-13: 9791222467269