Market Entry Strategies for RussiaA comprehensive survey based on expert interviews. E-book. Formato PDF - 9783836614696
di Martin Schorsch
edito da DIPLOMICA VERLAG , 2009
Formato: PDF - Protezione: nessuna
In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
Ean
9783836614696
Titolo
Market Entry Strategies for RussiaA comprehensive survey based on expert interviews. E-book. Formato PDF
Autore
Editore
Data Pubblicazione
2009
Formato
PDF
Protezione
nessuna
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