The present study addresses readers who, due to study or research reasons, need to expand their competence as for the use and application of English tourism discourse, (Dann, 1996; Gotti, 2006) and, more specifically, the use of English as specialised the web for promotional purposes (Maci, 2013; Manca. 2016a). Today English is spoken by 1.4 billion people, who use it as a tool to communicate in business transactions, research, diplomacy, sport, etc.&nbsp; and above all onthe internet. Likewise, a recent study by the European Commission (ELAN report) has emphasised that every year a remarkable number of job opportunities is missed as a direct consequence of the candidates&rsquo; lack of adequate linguistic and intercultural competence. Such limited competence is due not so much to the lack of appropriate linguistic training, but rather to a concept of competence which is quite &lsquo;outdated&rsquo;, compared to current job market needs. The competence required today does not only relate to levels of &lsquo;general English&rsquo; but is rather more technical, one that is &nbsp;more adequate to each individual professional field.<br />Consequently<b>,</b> the present study tries, at least only in part, to address a gap in this sector.