When you think about things like romantic comedies, "chick flicks," romance novels, soap operas, etc., what's the first thing that comes to mind? What do they all have in common (aside from the fact that they continue to generate multi- millions of dollars each year?) The commonality among them is, women love them! Well, most women, anyway. And, even the small group of women that doesn't like any of those things have still been conditioned - on some level, from a very early age, to respond to those triggers.