Don't Mistake Your Vocation - Select the Right Location - Avoid Debt - Persevere - Whatever You Do, Do It with All Your Might - Use the Best Tools - Don't Get Above Your Business - Learn Something Useful - Let Hope Predominate, But Be Not Too Visionary - Do Not Scatter Your Powers - Be Systematic - Read the Newspapers - Beware Of "Outside Operations" - Don't Indorse Without Security - Advertise Your Business - "Don't Read the Other Side" - Be Polite and Kind to Your Customers - Be Charitable - Don't Blab - Preserve Your Integrity