Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand.<br />Learn about:<ul> <li>The psychology of branding</li> <li>Know about the 5P theory on branding ie. Personality, Perception, Positioning, Propaganda &amp; Persuasion.</li> <li>Brand Building strategies</li> <li>Personal branding</li> <li>Public Relation</li> <li>Succesful branding case studies</li></ul>