This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria.<br/>The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.<br/>Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution.<br/>Composed of thirteen chapters,the book provides revealing perspectives that would hopefully ignite further discussions.