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Marketing, Advertising and Public Relations in the Digital Age in NigeriaFestschrift in Honor of Professor Idorenyin Udoesen Akpan. E-book. Formato PDF - 9783962032944

Un ebook di  Esuh Peter  edito da Galda Verlag, 2023

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This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria.
The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.
Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution.
Composed of thirteen chapters,the book provides revealing perspectives that would hopefully ignite further discussions.

Informazioni bibliografiche

  • Titolo: Marketing, Advertising and Public Relations in the Digital Age in NigeriaFestschrift in Honor of Professor Idorenyin Udoesen Akpan. E-book. Formato PDF
  • Autore:  Esuh Peter
  • Editore: Galda Verlag
  • Data di Pubblicazione: 30 Luglio '23
  • Formato: PDF
  • Protezione: Adobe DRM
    (richiede Adobe Digital Editions)
  • ISBN-13: 9783962032944
Dello stesso autore: Peter Esuh
Marketing, Advertising and Public Relations in the Digital Age in NigeriaFestschrift in Honor of Professor Idorenyin Udoesen Akpan. E-book. Formato PDF ebook di Peter Esuh
Marketing, Advertising and Public Relations in the Digital Age in NigeriaFestschrift in Honor of Professor Idorenyin Udoesen Akpan. E-book. Formato PDF
Peter Esuh 
edizioni Galda Verlag
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€ 49.99