Make no mistake whether you have a purely local business or you are aiming for a larger market be it regional or domestic  or even global, you need to consider the  Facebook Social networking platform  for  enhancing   your  business
Touted as one of the most popular social media platforms today, Facebook  apart from personally connecting with the members of the family and friends, it can also be used for advertising and promoting a business.
 
Marketing strategies play a vital role in the success and growth of a business because they are used to draw customers’ attention. This is where a Facebook business page has the advantage over an existing company website.
No marketing experts will try to twist your arm and say that you have to absolutely take out Facebook ads. Please understand that as awesome and as effective as Facebook ads can be, they are not for everybody ,but the options offer  from Facebook  tailored for business owners exceed other platform  as it offer enhancement  for areas to broaden every opportunities  to  increase  your product turnovers with dedicated  features  like  Facebook  page , Ecommerce with marketplace ,Messenger , Facebook Live ,Video Stories ,  Facebook ads with niche  approach for  retargeting  ad
Retargeting may seem like one of those buzz words trending the online business arena  because as a business owner, not only do you always have to be thinking about the new leads and potential customers that are out there, you have to think about a way to attract to visit again .
Facebook started as purely social, it has evolved  into something that businesses are embracing as well, and this ebook  “ Facebook for Business Owners ” will be the best choice for those in business to understand the portal better  and discover all the better tools available  on Facebook to help you enhance and improve your  business opportunity . Each time the internet changes, businesses need to change, too or else they won't get the sales and business  they want.
Now, in order to find success with sites like Facebook, a business needs to think about the very elements that make the site special and unique. The site is a place for people to socialize and participate in communities. If the business wants to sell their product or service, they need to build a community around it.  One huge advantage to using Facebook for business is that you have access to the profiles and information for a lot of users. For a business owner, this will help you target the demographics of those who will be interested in your product or service.