What is a marketing plan and how does it work? Who does it really serve and how can it help a professional or company gain an advantage over the competition? How can it make a difference in the development of a business? 

In this guide you will find simple, clear and comprehensive explanations on how to properly draft a marketing plan and what are the best practices available today to perform this task excellently. The book takes the reader by the hand and accompanies him through four gradual steps, which highlight the key points of the subject:

- what a marketing plan is and how it works;
- how to write an effective marketing plan;
- how to structure a successful marketing plan;
- what are the best practices, the most common mistakes and the most effective tools for measuring results.

Building a successful marketing plan can become an affordable business for anyone, but only if you know how to do it. Stop wasting time behind thousands of pages of theoretical manuals and discover what really matters with simple, stimulating and immediate reading.