What is strategic negotiation and how does it work? How do you acquire expertise in this area? What strategy can be implemented to try to resolve conflicts in a way that is convenient for all parties involved?

In this guide you will find simple, clear and comprehensive explanations on how to negotiate in difficult situations and what are the best strategies available today to excel in this task. The book takes the reader by the hand and accompanies him/her through four gradual steps, which highlight the key points of the matter:

- what a conflict is and how it is generated;
- what are the key factors to consider in a negotiating scenario;
- how to recognize the obstacles to negotiation and how to resolve a conflict;
- what are the best integrative and distributive strategies to negotiate successfully.

Learning to negotiate can become an accessible activity for anyone, but only if you know how to do it. Stop wasting time behind thousands of pages of theoretical manuals and discover what really matters through simple, stimulating and immediate reading.