Tato kniha vznikla s c&iacute;lem poskytnout jednoduch&eacute;, praktick&eacute; a &uacute;cinn&eacute; odpovedi na hlavn&iacute; ot&aacute;zky t&yacute;kaj&iacute;c&iacute; se neuromarketingu a s n&iacute;m souvisej&iacute;c&iacute;ch vlivu v oboru neuroekonomie.&nbsp;<br /><br />C&iacute;l: umožnit cten&aacute;ri dobr&eacute; pochopen&iacute; t&eacute;matu, a to pomoc&iacute; dostatecne kr&aacute;tk&eacute;ho textu, aby mohl doc&iacute;st s využit&iacute;m mnoha okamžiku cek&aacute;n&iacute; a protahov&aacute;n&iacute; dne.<br />Mezi t&eacute;maty, jimiž se zab&yacute;v&aacute;, je možn&eacute; objevit napr:<br /><br />- co je to neuromarketing a jak se rod&iacute;;<br />- jak neuromarketing funguje a na jak&eacute; p&aacute;ky pusob&iacute;;<br />- jak&eacute; jsou kl&iacute;cov&eacute; prvky neuromarketingov&eacute; kampane;<br />- jak vytvorit propagacn&iacute; sdelen&iacute; zameren&eacute; na primitivn&iacute; mozek;<br />- jak lze využ&iacute;t neuromarketing;<br />- z&aacute;kladn&iacute; pravidla tohoto oboru;<br />- etick&eacute; a profesion&aacute;ln&iacute; aspekty použ&iacute;v&aacute;n&iacute; neuromarketingu.<br /><br />Precten&iacute;m pr&iacute;rucky z&iacute;sk&aacute;te informace potrebn&eacute; k pochopen&iacute; toho, jak neuromarketing funguje, jakou pr&aacute;ci obvykle vykon&aacute;v&aacute; odborn&iacute;k v oboru a jak&yacute;ch v&yacute;sledku lze dos&aacute;hnout.<br /><br />To v&scaron;e prostrednictv&iacute;m programu 7 odpoved&iacute;, kter&yacute; je navržen tak, aby cten&aacute;r rychle z&iacute;skal dobrou &uacute;roven odborn&yacute;ch znalost&iacute; v t&eacute;to oblasti a podporil tak efektivn&iacute; rozhovory s dodavateli a kolegy.&nbsp;