The individual floats in an almost alarming universe: every "sense", every "sign", owes its right to exist to an equivalence to the "value": the value of acceleration. This value, in some ways related to the gradual demolition of space-time barriers, characterizes the history of capitalism in the late modernity. We run toward a hypertrophy of the area of economics and consumption, enough to necessitate a reshaping of the ratio between social temporality and
consumption dynamics.
In this essay, through the isomorphic use of Physics' categories for a sociological discourse, we use the faster-than-light speed concept to explain the new social mechanisms of the contemporary consumer's (dis)satisfaction.