The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face &amp; the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical &amp; Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical &amp; Healthcare Management Programs. This book can be a part of Brand Manager&rsquo;s library &ndash; a book s/he can refer to whenever s/he has to clarify concepts.<br />Highlights of the Book<br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Covers marketing concepts which a pharma marketer needs to know<br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It focuses on latest concepts and examples<br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provides frameworks that can be applied on-the-job<br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A summary is given at the end of each chapter for quick reference<br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It is backed by author&rsquo;s Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical &amp; Healthcare Management<br />Book is for whom?<br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pharma Industry Marketing Practitioners<br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &middot;&nbsp; Students undergoing a Pharmaceutical /Healthcare Management Program<br /><b><u>Contents:</u></b><br /><b>1.&nbsp;&nbsp;&nbsp;&nbsp;</b>Healthcare Scenario in India<br /><b>2.&nbsp;&nbsp;&nbsp;&nbsp;</b>Indian Pharmaceutical Industry Landscape<br /><b>3.&nbsp;&nbsp;&nbsp;&nbsp;</b>Understanding Pharmaceutical Customer<br /><b>4.&nbsp;&nbsp;&nbsp;&nbsp;</b>Pharmaceutical Marketing &ndash; How is it different from Consumer Marketing?<br /><b>5.&nbsp;&nbsp;&nbsp;&nbsp;</b>Pharma 4.0<br /><b>6.&nbsp;&nbsp;&nbsp;&nbsp;</b>Marketing Research and MIS<br /><b>7.&nbsp;&nbsp;&nbsp;&nbsp;</b>Identifying Market Segments, Targeting &amp; Positioning<br /><b>8.&nbsp;&nbsp;&nbsp;&nbsp;</b>Pharmaceutical Brand and Branding Strategies<br /><b>9.&nbsp;&nbsp;&nbsp;&nbsp;</b>New Products - Growth Drivers in Pharmaceutical Industry<br /><b>10.&nbsp;</b>Pricing Strategies<br /><b>11.&nbsp;</b>Pharmaceutical Distribution<br /><b>12.&nbsp;</b>Importance of Retail Pharmacy &amp; Emergence of e-Pharmacy<br /><b>13.&nbsp;</b>Building Pharma Brands<br /><b>14.&nbsp;</b>Integrated Marketing Communications<br /><b>15.&nbsp;</b>Salesforce Effectiveness &ndash; Key to Pharmaceutical Brand Success<br /><b>16.&nbsp;</b>Relationship Marketing<br /><b>17.&nbsp;</b>Medico Marketing<br /><b>18.&nbsp;</b>Digital Transformation in Pharmaceutical Industry<br /><b>19.&nbsp;</b>Hospital (Institutional) Marketing<br /><b>20.&nbsp;</b>Rural Marketing &ndash; its Significance in the Indian Context<br /><b>21.&nbsp;</b>International Marketing &ndash; Exploiting the Potential of Generics<br /><b>22.&nbsp;</b>OTC Marketing - A Growth Strategy<br /><b>23.&nbsp;</b>Marketing of Specialty Drugs for Rare Diseases<br /><b>24.&nbsp;</b>Biopharmaceuticals