The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising. E-book. Formato PDF - 9780259616757

Un ebook di Walter Dill Scott edito da Forgotten Books, 2017

€ 7.85

Aggiungi
al carrello

The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising. E-book. Formato PDF ebook di Walter Dill Scott

Previous to the appearance of this arficle (march, 1901) there had been no attempt to present psychol ogy to the business world in a usable form. As far as the advertiser could see all psychologies were writ ten with a purely theoretical end in View. They con tained a vast amount Of technical material devoid of interest to the layman who struggled through the pages. This condition made it quite difficult for the business man to extract that part of the subject which was of value to him.

Informazioni bibliografiche

Titolo: The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising. E-book. Formato PDF
Autore: Walter Dill Scott
Editore: Forgotten Books
Data di Pubblicazione: 24 Ottobre '17
Formato: PDF
Protezione: nessuna
ISBN-13: 9780259616757