Carmine Garzia eBooks
eBooks di Carmine Garzia con argomento Organizzazione Aziendale
Carmine Garzia, ricercatore universitario, insegna Economia Aziendale presso la Facoltà di Scienze Politiche e Relazioni Internazionali dell’Università della
Valle d’Aosta ed è professore a contratto presso l’Università Bocconi. Collabora con l’Università della Svizzera Italiana a Lugano, presso la quale ha contribuito a fondare il centro di ricerca CEF, sull’imprenditorialità e le imprese famigliari.
Managing the strategic innovation process. E-book. Formato PDF Carmine Garzia - Egea, 2013 -
Strategic innovation is the development of new forms of positioning that enable firms to redefine the way to do business, offering greater non-monetary value to customers and a higher level of cost effectiveness. Strategic innovators deliver their superior value proposition by developing new markets and leveraging on innovative forms of distribution and communication. Strategic innovators can remain competitive and achieve profitable growth within competitive environments that are characterised by discontinuity, instability and uncertainty. The book investigates strategic innovation through a process model, built on a multiple case study analysis of innovative firms, that explains the dynamics of innovative strategy generation and implementation.