Global corporate management. E-book. Formato PDF Silvio M. Brondoni   -  Giappichelli Editore, 2019  - 

Globalisation has been driven by multinationals' capital and technology and produced a structural change in business networks. In this sense, one of the most important changes in industrial organisation is the transition from multinational corporations (MNCs) to global networks particularly focused on management of innovation and creative imitation. The global competitive landscapes of innovation and imitation have significantly changed the relative position of many Nation-States. The US corporations have changesistemi socio-economicid their worldwide competitive position. Meanwhile the globalisation has expanded the market-space of corporations headquartered in countries with a high propensity to innovation (e.g. the Japanese companies), and has also promoted the growth of new countries, especially in the Far East (e.g. South Korea, India, Taiwan), where domestic firms have favorable conditions (especially in terms of social responsibility and low labor costs) to develop advanced skills for imitation and creative imitation.

Managerial economics and global competition. E-book. Formato PDF Silvio M. Brondoni   -  Giappichelli Editore, 2019  - 

A global firm's success is conditioned by its ability to manage the system of intangible corporate assets (corporate culture, corporate identity, and information system) and intangible product assets (product design, brand equity and pre/after-sales services). Corporate imitation and innovation processes are a primary condition to compete in global markets and entail identifying and proposing design management products with 'new' features that change over time and space.Product design defines the functions that qualify a product or service to identify and organise the distinctive specifications of the firm’s offer, and develop goods and services based on the analysis of competition and demand needs (customer satisfaction). Competitive design management can be oriented towards different forms of flexible production, specifically related to products based on planned obsolescence, total quality, or a rigid competitive philosophy of zero defects.

Ladri a Milano Vol. IIUndici autori per un Covo. E-book. Formato PDF Cristina Brondoni   -  Libreria Covo Della Ladra, 2019  - 

Una raccolta di undici racconti, regalati da undici autori che, nel corso del 2018, sono passati dal Covo della Ladra e hanno lasciato la loro traccia. Undici racconti che, dal giallo alla fantascienza, al thriller, ci portano in dimensioni parallele, a volte paradossali, spesso a i confini della realtà.Mauro Biagini, Cristina Brondoni, Manuel Figliolini, Caterina Mortillaro, Paolo Murino, Roberto Pegorini, Piergiorgio Pulixi, Becky Sharp, Letizia Vicidomini, Flavio Villani e Laura Tinti, seguono le tracce di ladri di sogni, di ricordi e di vite. Figure che popolano le strade delle città, che vivono case abbandonate, che riemergono dalle nebbie del passato, che tormentano le allucinazioni di incubi notturni. Ma soprattutto ladri di storie, come quelle che si possono incontrare semplicemente varcando la soglia di una libreria.L’antologia è stata realizzata in occasione del secondo compleanno della Libreria Covo della Ladra