The SaaS Email Marketing PlaybookConvert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email. E-book. Formato PDF Étienne Garbugli   -  Etienne Garbugli, 2020  - 

No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: increase onboarding and trial conversions; reduce churn; and grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: product onboarding completion; engagement; sales; and upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: Investing in more ads; Building new features hoping they’ll drive engagement; Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR: how and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions; how to double, triple, or quadruple the performance of every single email you send; how to stand out in an increasingly more crowded inbox; and how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email. The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program. - - The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are: selling to consumers or businesses; charging monthly or yearly subscription fees; generating more than $2k MRR; and adding at least 200 email signups per week.

Lean B2BBuild Products Businesses Want. E-book. Formato PDF Etienne Garbugli   -  Etienne Garbugli, 2019  - 

A proven process to get from idea to product-market fit in B2B. Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) Customer Development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck. The book helps: Assess the market potential of opportunities to find the right opportunity for your team Find early adopters, quickly establish credibility and convince business stakeholders to work with you Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation Thousands of entrepreneurs and innovators around the world use the Lean B2B methodology. « The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze, AA-ISP Top 25 Most Influential ***** 86% of Readers Rated it 5-Stars ***** « I learned B2B the hard way, making mistakes following B2C tactics tweaking them to make them work in B2B. All these lessons were in the book. I could have just read this book and saved myself months of runway and immeasurable frustration and anxiety. » - Dillon Forrest, Co-Founder, RankScience « Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone. » - Brian Gladstein, CEO and Founder, Explorics « This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs « Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur « The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software « I have highlighted and scribbled notes on literally every page. In a nutshell , "Lean B2B" has 245 pages of tight "gotchas" from the trenches which can steer your startup towards the right orbit ! » - Derick Jose, Co-Founder, Flutura