Gema Bellido holds a PhD in Audiovisual Communication from the Complutense University of Madrid. She worked in several media (television and radio) before turning to the academic life and becoming a professor of Image Culture at Villanueva University (Madrid). She has also participated in several research groups related to the new trends in the Fiction/Non-Fiction paradigm in Spanish audiovisual discourse, as well as on the protection of minors and and the relationship between television and childhood. She currently resides in Rome, where she combines her work as a communications consultant with research at the School of Communication at the Pontifical University of the Holy Cross.