Pharmaceutical Marketing 4.0Indian Context. E-book. Formato EPUB Vijay Bhangale   -  Pharmamed Press, 2023  - 

The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager’s library – a book s/he can refer to whenever s/he has to clarify concepts.Highlights of the Book           ·           Covers marketing concepts which a pharma marketer needs to know           ·           It focuses on latest concepts and examples           ·           Provides frameworks that can be applied on-the-job           ·           A summary is given at the end of each chapter for quick reference           ·           It is backed by author’s Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare ManagementBook is for whom?           ·           Pharma Industry Marketing Practitioners         ·  Students undergoing a Pharmaceutical /Healthcare Management ProgramContents:1.    Healthcare Scenario in India2.    Indian Pharmaceutical Industry Landscape3.    Understanding Pharmaceutical Customer4.    Pharmaceutical Marketing – How is it different from Consumer Marketing?5.    Pharma 4.06.    Marketing Research and MIS7.    Identifying Market Segments, Targeting & Positioning8.    Pharmaceutical Brand and Branding Strategies9.    New Products - Growth Drivers in Pharmaceutical Industry10. Pricing Strategies11. Pharmaceutical Distribution12. Importance of Retail Pharmacy & Emergence of e-Pharmacy13. Building Pharma Brands14. Integrated Marketing Communications15. Salesforce Effectiveness – Key to Pharmaceutical Brand Success16. Relationship Marketing17. Medico Marketing18. Digital Transformation in Pharmaceutical Industry19. Hospital (Institutional) Marketing20. Rural Marketing – its Significance in the Indian Context21. International Marketing – Exploiting the Potential of Generics22. OTC Marketing - A Growth Strategy23. Marketing of Specialty Drugs for Rare Diseases24. Biopharmaceuticals